The favorites from this round of voting will be further refined or rendered by a professional graphic artist and the final logo will be chosen from among these finalists in a second poll.

The logos and logo concepts on this page were contributed by GFA members and graphic artists from the community. Some are concepts that were verbally described or sketched out, and some are finished logos. As you mouse over each logo, some show a brief explanation of the concept. Click each thumbnail to see a full-sized version of the logo.

If a conceptual logo or rough sketch is chosen, GFA will work with a professional graphic artist to render the logo concept for the final round of voting.

Some of the professional logos are very similar to each other. These are grouped and each group has a single number. If one of these groups of logos is chosen, we will work with the designer to refine the concept. If you have suggestions or ideas related to the logos you prefer, for instance if you have a favorite version from a group you chose, you can submit your suggestions via the text box under the poll.

Notes before choosing:

Michael Wara:
(1) What would the logo be used for? (letterhead, website, t shirts, stickers, etc.)
(2) who does GFA think of as the universe of agencies, NGOs, companies in which it exists and what do their logos look like?

Answering these two questions would help understand what the logo should communicate to some degree, to whom, and what GFA is about and does. 

Janaia Donaldson
This logo tells the world about who you are. Implicitly and explicitly. It is not about YOU expressing who you are for your own (group) enjoyment. So what impression do you want to give? 

– Credibility. I suggest you want the logo to imply “we have our act together.” “We are professional.” We are not a bunch of yahoos.”  I am not saying you are yahoos, but you don’t want your logo to imply that you are. 

– Positive. How do you show/imply what “good fire” is?

– Readable. The simpler the better. Is the logo readable when small? E.g, as a decal for the back of a truck?

-Words made of letters stacked vertically are very difficult to read. If the words are readable sideways, it could work. Or incorporate the leaf within the words.

Tina Grob
Not all renditions of imagery are actually usable in all instances. For example, if at some point there will be hats, you will need a logo that is, or will translate well into a less intricate version. I am sure you have all seen logos that look great in color print or on screen and completely get lost when forced to be in grayscale/ black and white or when seen from a distance.
• You might want to think about a statement like a descriptor/tag line. The “putting good fire on the ground” which I heard more than once in the Zoom presentation about Fire Forward, for example. It helps people understand and actually remember what GFA is about. Of course it can be any short supportive or inspiring phrase.
• In addition to the “logotype” (which spells the name out in letters), it can be helpful and fun to have an icon to work with. It is another graphic element that belongs to GFA and works as an additional identifier.
This might all seem a bit premature to think about but from experience I know it is much easier to solve these things before everyone is attached to a logo that might not work in the long run.
Most designs can be adapted to look good in all kinds of applications but it can be frustrating if not all versions are available. So I’d like to offer that whichever logo, of all these entries, is selected, I can take a look at it and make it work as well as possible. I’d be happy for this to be my first volunteer effort. 🙂


Thank you to all who participated. Stay tuned for announcement of the finalists!